About Us
Welcome to AMP Creative Works, where decades of broadcast expertise meet modern digital marketing.
Founded by industry veterans Matt and Amy Senne, this agency was built on a simple yet powerful premise: small businesses deserve the same strategic storytelling and audience-connection that drive major media brands.
With over 25 years of hands-on experience spanning every facet of the radio industry—from on-air talent and programming to sales and executive management—Matt and Amy understand what it takes to capture attention, build trust, and turn listeners into loyal customers.
Today, we bring that deep-rooted knowledge of audience engagement to the digital space. Whether you're looking to refine your brand voice, expand your reach, or connect authentically with your ideal audience, AMP Creative Works is here to amplify your message and grow your business.
Matt & Amy's Story
It started across a radio station hallway. We first met while hosting competing morning radio shows, keeping strictly to our separate work lanes even as we began dating. After two years, Amy took a job in another city, so we spent the next two years apart professionally before teaming up to co-host a morning show together.
That show lasted 13 years—during which we got married, welcomed three children, and discovered just how well we work together both on and off the air. Our personal and professional partnership has continued ever since.
Throughout our decades together in broadcasting, we also shared a common dream: to one day build a business of our own. AMP Creative Works is the realization of that dream—named proudly as a tribute to our life's greatest inspiration: our three children (A, M, and P).
Bringing knowledge, fun, creativity, true human engagement and authenticity to everything we do is the core of who we are. Today, AMP Creative Works allows us to stay deeply connected to our community, clients, and listeners, bringing the energy from the airwaves into the digital space to help small businesses thrive.
Why AMP?
The world and its consumers change every day, but one truth remains: humans want to engage with real people, not algorithms. At AMP Creative Works, we are real humans here to help you solve discovery and sales challenges, cut through the noise, and connect authentically with your ideal audience. Let us help you tell your story.